About Us
Fanfire provides solutions for artists, athletes and businesses who recognise the opportunities presented by the third-generation web (“Web3”), such as cryptographic tokens, web wallets, NFTs, and loyalty economies. The team has worked
with a diverse range of partners such as the Cell C Sharks rugby franchise and Care for Wild Rhino Sanctuary to create new Web3 engagement strategies, and is also involved in digitizing the ownership and trade of collectible art & wines.

Our Story
Fanfire is part of Alphawave, a leading technology group consisting of businesses with products and services that are hard to replicate. The group is headquartered in Stellenbosch and applies South Africa’s signature high-innovation-low-cost creativity to concepts with world-wide application.
The company is led by the former Research Chair in IoT at Stellenbosch University (who co-founded Custos, an InfoSec blockchain company, in 2013). It is chaired by an industry veteran who has led two JSE-listed companies, and has decades of experience in technology, entertainment and consumer businesses.
Meet The Directors
Gert-Jan van Rooyen
Chief Executive Officer
Gert-Jan has more than 20 years of research and industry experience, and co-invented an early commercial use of NFTs in content security in 2013.
He co-founded Custos and Octoco, holds directorships in several tech companies, and is Associate Professor Extra-Ordinary in Industrial Engineering at Stellenbosch University.
André van der Veen
Chairman & Lead Investor
André owns interests in several listed and unlisted firms and has invested in Fanfire with Alphawave. He previously served as director on a number of listed firms.
Incl. Clover, HCI, E-Media, Tsogo Sun and Niveus Investments. He currently serves as a director of A2 Investment Partners and chairman of Alphawave.
Frans Meyer
Non-Executive Director
As co-founder and CEO of Alphawave Holdings, Frans guided it from a consulting start-up to a group of 14 companies and 300+ engineers.
He's been involved with numerous successful start-ups and various enterprises in the Group. He is an active Non-Executive director of each company in the Group.
Michael Joubert
Non-Executive Director
Mike serves as global board director of Population Services International (PSI), Chairperson for PSI Health Services in RSA, Non-Execuctive Chairperson of Quicket
Executive Chairman of Shopstar, Non-Executive Board Director at Clark Holdings, Advisory Board Member at Ctrl Technologies and as trustee of WWF® South Africa.
Meet The Team
Louwrens Labuschagne
Smart Contract Developer
An enthusiastic, dedicated and versatile developer with an outstanding academic background in Data Science & excellent attitude to work. Highly motivated, reliable, and eager to learn.
Passion for everything new, interesting, likes challenges and enjoys teaching anyone who's prepared to listen. Louwrens hold a MSc in Data Science from the University of Cape Town.
Collin A Sherriff
Product Integration Manager
Collin holds a BSc cum laude in International Business from Stellenbosch University. He also completed an economics exchange programme at the University of Bristol, UK.
Being highly analytical with a demonstrated work history in business analyses, marketing, government administration and NPO's, Collin is geared to boost Fanfire.